CLIENTS :
Suntory
Union Wine Co.
New Seasons Market
Dreamworks
Pantene
Sony
Payless ShoeSource
Capitol Records
Shiseido
Sharp
Sony
P&G
Kill Your Idols books
Adidas
+ more
I work with design and strategy for startup companies to global brands. I specialize in brand communication strategy, and creative direction through an art direction lens.
I like to work with stories, myth, archetype and metaphor as the building blocks to create and shape new brands and help old ones find their soul again.
I attended the Art Center College of Design in Pasadena, California. I also hold an Internet Design Certificate from San Francisco State University’s Multimedia Studies Program in 1999, and a BA in Communications and English from California State University Fullerton.
I am also the founder and creative director for a lifestyle-focused canned wine brand, Free Public Wines, and was an integral partner in bringing it to market on the West Coast. I created the brand direction and put the design system in place, including naming, design of packaging and collateral, launching the social media approach, as well as forming the startup team.
Let’s connect.